Female entrepreneurship: protagonists in times of pandemic

Letícia Hoppe, Ionara Rech, Mônica Carvalho - Editora da PUCRS

SINOPSE

The Covid-19 pandemic has completely changed our lives, impacting healthcare systems and economies on a global scale. We were forced to retreat, take care of ourselves, and reorganise our entire routines. However, 'retreating' and 'waiting' are not words that match entrepreneurship, especially when it comes to female entrepreneurship. Whilst following all of the necessary sanitary measures and with plenty of creativity, replanning, hard work, and willpower, women have managed (and continue to manage) to keep moving to carry their businesses on.

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